Case study-buffalo wild wings Essay Example | Topics and Well Written Essays - 1500 words

Case study-buffalo wild wings - Essay Example It also offers signature seasoning like desert heat, south west ranch, blue cheese, buffalo rub etc. All the food items are related to the western culture. At first, the company needs to expand its business operation in Europe. It can be observed that there demand of such kind of foods is huge as the people of UK are also habituated to eat this kind of tastes. Similar restaurant chain operations also exist in that market. So this is anticipated that these products and services of this restaurant will get good market place in UK (Wetherly and Otter, 2014). Few images of attractive buffalo wing dishes with excellent garnishing offered by the mentioned restaurant are given below which will attract the customers. As the restaurant business is related to western taste of food items so Europe is the best region for the purpose of marketing and expanding this business. Buffalo wings, boneless wings, chicken wings, hamburger, sandwiches etc which this restaurant is offering are also very famous and demandable food items in Europe. Major cities and countries in Europe can be the target market place for opening a new branch of this restaurant. Customers can get different taste of the similar food items from this restaurant. They can also provide some new variety of items which are rarely available in the existing restaurants in that continent. London, Berlin, Hamburg, Madrid, Paris etc are the targeted cities for this business (Cullen and Parboteeah, 2009). It is already mentioned that the target market will be the European market. The big cities and major countries will be the first target places. These countries are Germany, England, Spain, Italy, France etc. This kind of wing based items are very popular in the mentioned regions and if this restaurant can add some extra flavor in these food items then demand will be increased at rapid speed and the company can earn more amount of revenue

Business Processes Essay Example | Topics and Well Written Essays - 1250 words

Business Processes - Essay Example The company’s stocks were first traded at NYSE on August 25, 1972 (Wal-Mart, 2012a). Wall-Mart is engaged in the business of operating retail stores of various formats in different parts of the world. Wal-Mart operates restaurants, retail stores, supermarkets, discount stores, hypermarkets, supercenters, apparel stores, warehouse clubs, etc. The products offered in the stores of Wal-Mart includes frozen foods, meat, dairy products, bakery products, baby products, beverages, grocery items, electronic goods, household items and so on. At present the business operations of Wal-Mart is divided into three broad segments. They are: a) the Wal-Mart International segment, b) the Wal-Mart US segment, and c) the Sam's Club segment. Of these three the US segment is the largest of all. Retail stores of various formats are operated by Wal-Mart in all the 50 states of US. Along with this it also operates its retail operations online through walmart.com. The international segment of Wal-Mart has its presence in 26 countries of the world and is also in the business of operating its retail operations in all those countries outside US. ... All these six merchandise units offer different categories of merchandise products through its various types of retail stores located in different parts of US. In the recently published Fortune-500 list Wal-Mart has been ranked second, just behind Exxon Mobil (Wal-Mart, 2012). 1.1 Aims of Wal-Mart Aims of the company can be understood by analyzing the mission and vision statement of the company. 1.1.1 Mission Statement The company tries to provide quality products at an EDLP or everyday low price complemented with comprehensive Customer service. The company tries to offer services and product improving everyday life of customers. The company has modified mission statement in recent years in order to preserve its significance. In accordance to new mission statement the company will provide merchandises to customers in 24 *7 manners. The company emphasizes on their talented human resource pool and treat them as asset for the company. The company also donates thousands of dollars for be tterment of unprivileged population of the society. 1.1.2 Vision Statement Even today’s hypercompetitive business environment Wal-Mart follows traditional vision statement established by Sam Walton (1918-1992). Sam Walton taught them to think from customer’s viewpoint and deliver merchandises complemented with lowest possible prices, superior quality, guaranteed satisfaction, friendly and knowledgeable sales service, free parking, convenient shopping hour and great shopping experience. 1.2 Size of Wal-Mart Size of Wal-Mart can be understood by analyzing their distribution Channel. Wal-Mart operates business in retail chain format hence size should be analyzed in terms of how many stores they have established in USA and other